Drakes $100M Stake Deal Explained: The $$$ Fallout That Ended It All

DrakeStakeOnline Gambling 🕒 2 🗒️ 373

Canadian rapper Drake’s deal with Stake was a massive $100 million per year partnership that started in 2022 and ended in August 2025 after Drake accused the crypto casino of blocking his withdrawal requests. Some reports later suggested the deal could have grown to as much as $180 million annually, making it one of the biggest gambling endorsement deals in history. During the partnership, Drake streamed gambling sessions on Stake’s platform, promoted the site on social media, and ran exclusive betting events fans could join.

The partnership had very simple requirements for Drake, which made it extremely profitable for him. DJ Akademiks revealed that Drake earned millions just by adding “Stake” to his social media bio, hosting one live stream per month, and placing high-profile bets during those streams. Stake provided him with thousands of dollars in “free stake money” (house money) for each streaming session, so he could gamble without risking his own cash. For example, during one of his Kick streaming sessions, Drake bet tens of thousands of dollars in crypto while using Stake’s provided funds, winning and losing large amounts that the platform covered.

The deal ended dramatically in August 2025 when Drake tried to withdraw his winnings multiple times and Stake blocked every request. Drake publicly called Stake’s co-founder a “snake” on social media and announced he was ending the partnership immediately. After the fallout, Drake shut down his entire Kick streaming account and stopped streaming altogether, marking the end of a $100 million-a-year relationship that had lasted three years. His final post about the situation stated that Stake had “disrespected top endorsers” by refusing to let him take his money out.

Drake also faces legal trouble from this deal. In January 2026, a U.S. class-action lawsuit named him in allegations that he used money from Stake to artificially inflate his Spotify streaming numbers by funneling funds through bots and streaming farms. The lawsuit claims Drake marketed an illegal gambling operation and directed marketing toward teenagers. Stake has been accused in the same lawsuit of disguising itself as a “social casino” to bypass U.S. online gambling laws. None of these claims have been proven in court yet, and both Drake and Stake have not fully responded to the allegations.

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